Dell Technologies has launched a new ad campaign, created by agency VMLY&R New York and titled “There’s an Innovator in All of Us”.
The spot, directed by Christopher Riggert, features a diverse cast of people as they are literally bringing their ideas to the table by bringing tables in the streets and working there. A woman is shown dragging her desk into the middle of a street, in a busy intersection, and then getting to work on her Dell laptop. She is joined by several other individuals who are also bringing their own tables.
“We believe there’s an innovator in all of us. That’s why we build technology that makes it possible for every business and every person to come to the table and do more incredible things,” the voiceover says in the 30-second ad, which is scored by Samm Henshaw’s 2019 single “The World Is Mine“. The song is available for purchase on Amazon.
