Willem Dafoe and Catherine O’Hara star in Michelob ULTRA’s teaser for its upcoming Super Bowl 2025 commercial.
The 10-second clip features Dafoe wearing sunglasses and slowly saying, “I smell ULTRA,” while sniffing the air, with Rick Ross’s “Hustlin'” playing in the background. Fans are encouraged to tune in for the full ad, premiering during the Big Game on February 9.
Earlier this month, the beer brand released another teaser set at a bustling pickleball complex. It shows Randy Moss and Sabrina Ionescu waiting for their opponents, who turn out to be Willem Dafoe and Catherine O’Hara, with a final onscreen line reading, “Come to play or be played.”
Last year, Michelob ULTRA’s Super Bowl ad brought together soccer legend Lionel Messi, comedy star Jason Sudeikis, and NFL icon Dan Marino for a lighthearted beach match, marking the brand’s Super Bowl debut.
