GMC showcases its most capable line-up ever in a new commercial, highlighting that the Next Generation GMC Sierra leaves everyone’s jaws dropped.
The 30-second spot features a diverse cast including not only humans but also other pickup trucks and even a bear, whose jaws drop upon seeing the Next Generation GMC Sierra, which boasts the World’s First Six-Function MultiPro Tailgate and innovative ProGrade Trailering System. The bear loses the fish he had caught when it sees the brand’s new pickup truck driving up a road and carrying a trailer.
“Step up like a pro” an onscreen line reads at the end of the ad, which features a catchy tune, performed by a female singer.
The Next Generation Sierra’s exterior combines a bold, proud stance with well-thought-out design details, including an all-new frame, sculpted hooded chrome Denali grill, cargo bed volume larger than any competitor, six-function tailgate and more.