Pandora has released its Mother’s Day ad.
The spot shows how the relationship between a mother and her daughter evolved over the years, with the latter always calling her mom in times of need or in any other moment of her life. In 1990, the girl called home to announce her mom she won a medal, in 2005, she called her mom to give her the news she got in college, in 2015 she called her to show her baby’s first steps, and in 2020 she goes to her mom’s office to give her a surprise gift to thank her for always being there for her: a Pandora bracelet.
The jewelry brand has always tried to inspire people, in its ad campaigns, to give their family and friends meaningful gifting they’ll love. Its tagline, “Show her that you know her,” comes to reinforce this idea, which has been used as starting point for previous campaigns, including the Holiday 2019 campaign, which featured a father who went on a flight on Christmas day, to surprise his daughter, who’s a flight attendant.