BMW showcases its first-ever X7 in a new ad running in the UK.
The spot, titled “Luxury without limits,” includes footage of the brand’s new SUV juxtaposed with images of two individuals, a man and a woman. While the man is seen admiring the view from his luxurious house by the lake, relaxing on the dock, laid back on it with a hand in the water, and then driving his BMW X7 down the highway and in the city to pick up some friends and have them over at this place, the woman is definitely more mysterious. At first, she’s seen standing in the snow, with snowflakes coming down her face, and then into the sun, wearing a swimsuit and ready to dive.
The soundtrack music is an original track produced specifically for this advert by Simon Heeger, Christian Vorländer and Jacob Wade Steele at Zwei Audio.
In terms of exterior design, the BMW X7 features 21” light alloy wheels, a new one-piece kidney grille, expressive lines that flow elegantly to the eye-catching 3D L-shaped LED taillights. The interior boasts Individual Extended Merino leather upholstery and dynamic ambient lighting, new optional 6-seat configuration with two captain-style comfort seats in the second row, and a Panorama Glass Sunroof, which comes as standard. As for the connectivity, the X7 SUV combines the new operating system 7.0 (iD7) with the latest Digital Live Cockpit Professional and a Large Central Display in order to make the driving experience even more intuitive.
With 340hp and 450Nm of torque, the new BMW X7 xDrive40i and its TwinPower Turbo 6 cylinder inline engine add an air of authority to the journey. Also available is a BMW X7 xDrive30d model, which packs 265hp and 620Nm. Other features include the generous ground clearance, the optional xOffroad package with four off-road settings, and underbody sump guard protection.
The recommended on the road (OTR) cash price, which includes delivery, BMW Emergency Service, number plates, first registration fee, and vehicle excise duty, starts from £72,155.