Harlem-born rapper A$AP Ferg stars in the latest photo diary for Jimmy Choo, where he styles the brand’s AW17 collection his way.
The 60-second spot features the rapper in a luxurious mansion, but also outdoor, sporting various outfits, from fancy ones to street styles. Among the products shown off there are the English Burgundy Woven Embossed Velvet Slippers ($695), the Black Woven Embossed Velvet Slippers ($695), the Black Velvet Slippers with Black Crystals and Stars ($1075), the Official White Smooth Calf Leather Low Top Trainers ($550), the Black Leather and Canvas Backpack with Maxi Zips ($1950), and others.
With reference to this collaboration with the luxury brand, Ferg said: “Rap can pigeonhole you sometimes. It can be hard to communicate with people outside of the community once you’re in it – but with fashion and art it’s limitless. Designing and creating art allow me to think more broadly and that helps me to push hip hop culture forward”.
The song used in this ad is “Tango” (featuring Kanobby), from his latest mixtape, “Still Striving”.
A$AP Ferg has thus joined the likes of Emma Roberts, Leighton Meester, and Dakota Fanning, who have also shown off Jimmy Choo’s fashion collections in Style Diaries.