Amazon advertises its Prime Wardrobe service, which allows customers to try before they buy and only pay for what they keep, in a series of new spots.
One of them features a woman on the couch in her living room, scrolling down the Amazon app and noticing a golden dress with a retro vibe thanks to its fringes. As she taps on a button, a version of herself wearing the respective dress shows up in front of her, making a pirouette. Brought back to reality by her husband, who comes back from work, she then decides to add the dress to Prime Wardrobe.
The song used in the ad is the 1989 hit single “Eternal Flame” by American pop rock group the Bangles, from their third studio album, “Everything”.
Prime Wardrobe is a service easy to easy. Customers can choose up to eight items across clothing, shoes and accessories and try them on at home. To find the best style and fit in the comfort of their own home, they can use their seven-day try-on period, then check-out online, use the provided return label and drop off their box at UPS.
Among the benefits of this service are the fact that you get to choose select from great brands for women, men, kids, and baby, and you will only be charged for the items you decide to keep. Returns are free and made simple as customers are sent a resealable box and prepaid label for this purpose. This program is included with your Prime membership.