Dairy Farmers of Canada continues its ad campaign developed by DDB Canada’s Toronto office that shines the spotlight on Canadian milk’s key role in consumers’ favourite foods with a new commercial.
The 30-second spot, titled “Happy Campers”, features a bunch of kids on a bus going to a camp called Camp Happy and eating ice cream on the way. Unfortunately, at some point, the bus hits a hole and their ice creams fall off the cones on the floorboard, which makes them all burst into tears. As the bus arrives at the camp, the little ones can be heard crying loudly on the bus. “If it’s made with Canadian milk, it’s worth crying over.” – says a kid voiceover at the end of the spot.
The song playing in the background is “Come Go with Me” by the American doo-wop vocal group The Del-Vikings, originally recorded by them in 1956 with Norman Wright as the lead vocalist.
The DFC’s integrated campaign debuted at the beginning of this year, on January 16, with a film dubbed The Dinner Party, that appears in cinemas, on television and online, featuring static party guests at an elegant dinner party with tears streaming down their cheeks because a toppled pot of cheese fondue splashed onto the lap of the man sitting at the head of the table.
The spots aim to communicate the high quality of Canadian milk and, consequently, that “losing even a single drop of ice cream made with quality Canadian milk is a real tragedy” – according to Paul Wallace, executive creative director DDB Canada Toronto.