Finish Line has released a new commercial to feature the Migos style collaboration.
The retail chain that sells athletic shoes and related apparel and accessories teamed up with the certified platinum hip-hop group in August 2017 to have them act as creative directors and star in several product shoots, as well as highlight Finish Line’s imagery on social media.
The 30-second spot opens with customers in a Finish Line store looking for the perfect shoe for them and with the BET award-winning trio (Quavo, Offset and Takeoff) seen on a screen donning various styles available at the athletic retailer while performing their 2017 single “MotorSport” (which features fellow rappers Nicki Minaj and Cardi), which is the lead single from their third studio album, “Culture II”.
Described as “the voice of the millennials”, Migos said their partnership with Finish Line “will be a reflection of what’s to come for American fashion in the next 10 years”.
