Downy Unstopables Commercial Song

Downy Unstopables Shirt Commercial Actor

Fabric softener Downy promotes its In-Wash Scent Booster Beads in a new commercial.

Created in partnership with production company Townhouse, advertising agency Grey and creative studio Nice Shoes, the spot features a man sitting in his bedroom, who notices a blue neon light behind his closet doors and hears a voice urging him to “unleash the freshness”. He thus decides to open the closed doors and, after smelling a shirt washed with Downy, is transported into a playful and exciting world, where he dances on washing machines among several people who are all holding bottles of Downy Unstopables Fresh In Wash Scent Booster Beads.

The end of the commercial sees him back in his room, dressed in the respective shirt, which is still fresh. The ad informs that this freshness lasts up to 12 weeks from wash until wear. The tagline “A Fresh Too Feisty To Quit” flashes across the screen. Serving as soundtrack is La Bouche’s hit single “Be My Lover”.

Downy Unstopables In-Wash Scent Booster Beads can be used on all colors and fabrics, and is safe to use in all washing machines. The product is available in a variety of scents, including Fresh, Shimmer, Lush, and Spring. All you need to do is shake the beads into the cap then toss into the wash drum at the beginning of the wash-before clothes, laundry detergent, and fabric softener.

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