Amazon UK continues its 2017 holiday campaign with a new spot featuring the singing boxes. This time, they are
seen at a Christmas party.
The ad begins with the hosts welcoming guests and, as it goes on, several Amazon boxes are shown in various places inside the house, singing “Good Times”, which is a 1979 song by American R&B band Chic from their third album, “Risqué”.
The voiceover says that, at Amazon, they’ve got “everything you need for the perfect Christmas get together, like Nescafe Dolce Gusto, Joe & Seph’s Popcorn, Taittinger Brut Reserve, and loads more.”, adding there is “free delivery on millions of eligible items”.
Viewers are also informed that free UK delivery applies to orders of at least £10 of books or £20 of other eligible items, dispatched by Amazon.