Samsung 2023 Neo QLED 8K Wow Cat Commercial

Samsung’s new 2023 Neo QLED 8K is advertised in a new spot from BBH Singapore, highlighting that, thanks to the immersive Xbox gaming experience it offers, it’s “More Wow than Ever”.

The spot revolves around a man and his cat, Bebo, who always looks unimpressed. One day, as they are sitting on their balcony, watching how a brand-new 2023 Neo QLED 8K is delivered, the man hears Bebo saying “Wow”. Unsure if he heard well, he tries to make him say the word again by doing all kinds of interesting activities – visiting a pet store and talking parrots, scubadiving and attending a street carnival. Nothing impresses Bebo, though, whose grouchy look doesn’t disappear not even for a second.

This changes, however, when Bebo says the man playing video games on his new 2023 Neo QLED 8K TV. The latter gets thus to hear again the much-awaited “Wow”.

The commercial, which concludes with the line “Play games. No console required” appearing on the screen, debuted on April 3 and runs on TV, social media and OOH.

“The Neo QLED 8K sells itself. All you have to do is experience it. This sheer confidence in our innovation became our communication strategy. If the world’s toughest critic can’t help but be impressed by the experience, so will our customers,” Hyun Min Chun, Head of IMC at Samsung Electronics, said in a press statement.