Next has launched its Back to School campaign with a series of new installments showcasing the retailer’s offering.
One of the spots features a school girl having her clothes stained after a messy art class and informs that Next has durable schoolwear for wash-after-wash confidence, designed with a whole host of clever features including stain-repellent finishes and easy-iron fabrics. Customers can buy them online, in the app and in-store. The retailer offers next-day delivery.
The song used in the ad is “First Time” by Graham Colton.
Other ads in the campaign highlight that at Next you will find made-to-move styles for active kids and easy-to-wear schoolwear, from breathable polo tops and easy-iron shirts to smart pull-up trousers, as well as cozy coats with extra padding to keep them warm and smart shoes in wide, narrow and half sizes.
The main spot unites them all and emphasizes that parents can get their children new-term ready in no time with the Next schoolwear shop. Thus, the little ones will have everything they need for their first day of school, for their first masterpiece, their first goal, and their first gig.
