Sainsbury’s Tu clothing invites you to “say hello to autumn in style”, with its new collections for men, women, and kids, available now in store and online.
The 30-second spot, titled “Be You with Tu”, that marks the brand’s first ever TV ad, features men and women of various ages, as well as kids, sporting some of the items included in the new collections, such as the Premium Printed Frill Sleeve Dress (£35), the Longer Line Bomber (£40), with an adjustable drawstring waist, crew neckline and button and zip fastening, the Red Corduroy Borg Collar Jacket (£28), with button fastenings and two chest pockets, and others. A woman at a hairdresser, a lady strutting in the street, a woman working out, a senior couple dancing in a jazz club, a woman strolling on a sidewalk, kids jumping around and riding bikes – these are some of the protagonists of the advert.
The song playing in the background is the 1969 funk single “It’s Your Thing” by American musical group The Isley Brothers.
