Tesco Mobile highlights some of the benefits its customers get to enjoy, in a new advert, titled “Lots to discover”.
“There’s lots to discover when you join Tesco Mobile. Not just that you can get the latest phones or that you can lower your bill with your Tesco Clubcard vouchers. Not just that. You’ll also get a great service with 99% UK network coverage. That feeling when you’re onto something special. Yep, you’ll discover that, too,” the voiceover says on the 30-second spot, which features a diverse cast of people – from a man unpacking his new smartphone, a busy mother of two having a phone conversation while holding her toddler, a man using his phone in the bathtub, while taking a bath, a woman using her phone at the subway, another one talking a selfie during a walk in the woods, and more.
The soundtrack music is “Boogie Shoes” by KC & The Sunshine Band.
This is not the first time Tesco Mobile highlights its range of flexible solutions. In the “Mobile Life” integrated campaign, developed in collaboration with agency The Community, the carrier ensures people that, with Tesco Mobile, they are always in control of their mobile life thanks to flexible contracts and the possibility to move their tariff down or up when they need to change.