H&M unveils its first ever see-now, buy-now collections for men and women in a 30-second spot, informing that the Paris fashion show, set to be held on March 1, can be watched live at the brand’s website, from 9.30PM CET.
The 30-second spot features some of the pieces from the SS17 H&M Studio collection, inspired by the passion and strength of ballet, available for purchase straight from the runaway.
Among the pieces showcased in the ad there are a white tunic (£39.99), a white dress (£119.99), a white blouse (£79.99), a black dress (£49.99), and a white silk dress (£119.99).
The collection will be available online immediately after the show and in selected stores from March 2.