“With a legacy built on daring, our story is just getting started” – this is the message conveyed in one of the latest commercials released by Cadillac for this year’s Oscars.
“We’ve always been dreamers. We’ve been a symbol of the future, a standard, a star. But our past is just that. Past. What lies ahead is in our hands”, says the voiceover at the beginning of the 60-second spot, titled “Pioneers”, showcasing the XT5, the first-ever 2017 CT6 Plug-In, the ATS-V, and the CTS-V.
“We are pioneers. Making cars that push the limits of imagination, cars that you can use without your hands, cars built for tomorrow. So our greatest achievements can’t be behind us because our destiny lies ahead. That’s what it means to drive the world forward. That’s what it means to dare”, adds the voiceover.
The spot ends with the brand’s tagline, “Dare Greatly”.