Tagged: Peroni Song

Peroni BEHER La Bionda

Peroni BEHER La Bionda TV Spot

“Blonde? Today, for us, it simply means beer.” With this bold statement, Peroni, alongside Ogilvy, introduces BeHer, a new initiative championing gender equality. The iconic Peroni is reimagined as powerful symbols of strength and autonomy: women who defy stereotypes on the soccer field,...

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