Peugeot 308 & Peugeot 308 SW Cats Commercial Song | The Lion Is Coming

Peugeot unveils a strikingly imaginative vision in its latest commercial for the Peugeot 308 and Peugeot 308 SW, transforming the rhythm of city life into something altogether unexpected.

In a playful yet poetic twist, cars are reimagined as cats, emerging quietly from garages, gliding through the streets, pausing patiently at traffic lights, and even idling in traffic with feline composure.

The result is a charming metaphor for agility, elegance, and instinctive movement through the urban landscape.

Beyond its creative storytelling, the campaign highlights the breadth of the 308 range, where driving pleasure is tailored to every lifestyle. From the fully electric E-308, offering up to 450 km of range, to hybrid and plug-in hybrid options designed for efficiency and versatility, and diesel variants built for long-distance reliability, the lineup reflects Peugeot’s commitment to choice and innovation.

Available across trims including Style, Allure, GT, GT Exclusive, and a Business version, the 308 range blends refined design with advanced technology. Features such as Vehicle-to-Load (V2L), Plug & Charge functionality, and over-the-air updates enhance convenience while ensuring the vehicle remains future-ready.

Designed in France and supported by Peugeot Care, with coverage of up to 8 years or 160,000 km, the new 308 family embodies a distinctive balance of style, performance, and sustainability. It is, as the film suggests, not merely another car on the road, but a lion among kittens, confident, expressive, and unmistakably alive.

The song playing in the commercial is “The Lion” by WLDHRT, released on May 5, 2023 as part of the EP “Welcome to the Wild.”

“The Lion” by WLDHRT is available for purchase on Amazon as MP3 ($1.29) and for unlimited streaming.