The all-new 2027 Hyundai Tucson Commercial Song – The Boldest

Hyundai USA Unveils “The Boldest” Yet: The All-New Tucson Redefines the SUV Standard

Hyundai USA introduces the all-new Tucson, its boldest SUV yet, in a striking new commercial fittingly titled “The Boldest,” signaling a confident new chapter for one of the brand’s most beloved nameplates.

The all-new 2027 Hyundai Tucson marks the fifth generation of Hyundai’s best-selling global compact SUV. Unveiled in New York City, the model represents a complete ground-up redesign, introducing a tougher, boxier profile, a highly advanced digital cockpit, and upgraded hybrid powertrains, together forming a vehicle built to break free from convention.

Redefining the SUV standard entirely, the all-new Tucson pushes boundaries with uncompromising confidence, guided throughout by Hyundai’s Art of Steel design philosophy. The result is a vehicle that seamlessly combines muscular exterior styling with a purposeful, tech-forward interior, striking a careful balance between rugged presence and refined sophistication.

Alongside the standard model, the debut of the rugged Tucson XRT Pro further elevates the lineup’s off-road capability, extending its appeal to drivers seeking greater adventure beyond the pavement.

Integrated with Pleos Connect featuring Gleo AI, an advanced next-generation hybrid system, and Hyundai’s first-ever Smart Terrain Assist, the all-new Tucson lineup empowers customers with genuine confidence and elevated convenience, designed to meet the demands of diverse lifestyles and every stage of life.

The song playing in the all-new 2027 Hyundai Tucson “The Boldest” commercial is “I’m All In” by Yaniv Barmeli, JASPER ROSS & Itamar Carmel, released on November 7, 2025, by West One Music as part of the album Beast Mode Hip Hop.

🎵Commercial Song Details

Song Title: I’m All In
Artist: Yaniv Barmeli, JASPER ROSS & Itamar Carmel
Release Year: 2025
Album: Beast Mode Hip Hop