The KLM Pride House TV Advert Song
KLM Opens Its Doors and Its Heart With the KLM Pride House at WorldPride
During WorldPride, KLM Royal Dutch Airlines extended an invitation as meaningful as it was symbolic, opening the doors of the KLM Pride House to welcome community members and advocates from every corner of the globe.
It was an initiative born from a simple, quietly powerful truth: Pride should belong to everyone, yet not everyone has the means or the freedom to reach it.
In partnership with WorldPride, KLM set out to bridge that distance, bringing together LGBTQIA+ advocates from around the world in a space designed for authenticity, a place where guests could simply, fully be themselves.
The result was the KLM Pride House, conceived and presented as nothing less than a home away from home, a sanctuary of belonging amid a global celebration.
Yet beneath the warmth of the gathering lies a more sobering reality, one the initiative was careful not to overlook: across the world, countless laws and policies continue to explicitly discriminate against the LGBTQ+ community, underscoring a fight that remains very much ongoing. Poland, notably, held the distinction of being ranked the most homophobic country in the European Union for five consecutive years, a stark reminder of how far progress still has to travel.
Set against that backdrop, this year carries particular resonance for the Netherlands, which celebrates twenty-five years since becoming the first nation in the world to legalize gay marriage. This milestone anniversary lends the KLM Pride House’s mission of connection and refuge an even deeper sense of purpose.
The song playing in the KLM Pride House commercial is Get It Today by Jon Hansson & Black Is Blonde, released on May 15, 2024, by Black is Blonde as part of the album Pride Night
🎵Commercial Song Details
Song Title: Get It Today
Artist: Jon Hansson & Black Is Blonde
Release Year: 2024
Album: Pride Night
Get It Today by Jon Hansson & Black Is Blonde is available for purchase on Amazon as MP3 ($0.99) and for unlimited streaming.
