Josh Allen x New Balance Commercial Song | We Got Now
Buffalo Bills star quarterback Josh Allen takes center stage in New Balance’s striking new commercial, “We Got Now,” marking the public unveiling of one of football’s most significant athlete-brand alliances in recent memory.
The spot introduces audiences to a high-profile, multi-year endorsement partnership between Allen and the storied Boston-based sportswear brand, a collaboration that signals a bold new chapter for both parties.
The partnership carries particular weight given its backstory: Allen officially stepped away from a seven-year relationship with Nike to assume the role of premier face for New Balance Football, a move that underscores the brand’s growing ambitions within the football space and its confidence in Allen as a transformative figure to lead that charge.
On the field, Allen will be seen competing in New Balance’s performance cleats, including the brand’s Rev iQ line, engineered to meet the demands of elite-level football. Yet the partnership extends well beyond the gridiron: Allen also fronts campaigns spanning New Balance’s running and lifestyle divisions, lending his star power to the brand’s broader athletic identity.
Notably, he played a central role in the global launch of the New Balance Ellipse, the brand’s new daily running silhouette, further cementing his presence across New Balance’s product ecosystem, from competitive sport to everyday wear.
The song playing in the commercial is Blow Your Whistle by Chuck Brown & The Soul Searchers.
🎵Commercial Song Details
Song Title: Blow Your Whistle
Artist: Chuck Brown
Release Year: 1974
Album: Salt of the Earth
Blow Your Whistle by Chuck Brown & The Soul Searchers is available for purchase on Amazon as MP3 ($1.29) and for unlimited streaming.
