Dylon Colour Detergent TV Advert Song – Back to Black

Dylon Urges Fashion-Forward Viewers to Go “Back to Black” in New Colour Detergent Campaign

Dylon’s latest advert delivers a stylish, confident message: it’s time to go “Back to Black,” a campaign built around the launch of the brand’s new DYLON Colour Detergent, designed to breathe new life into fading favorites.

Developed by Henkel under the trusted Dylon name, this specialized liquid laundry soap is engineered to gently cleanse, revitalize faded hues, and restore the original texture of colored clothing, offering a thoughtful solution for garments that have lost their once-vibrant depth.

Sustainability sits at the heart of the product’s design, with a formula composed of over 95% biodegradable ingredients, housed within a recyclable bottle made from 50% recycled plastic, a conscientious choice for the environmentally minded household.

At the core of the innovation lies a patent-pending formula built around three central actions: colour renewal, fibre renewal, and freshness renewal, working in tandem to restore garments on multiple levels rather than simply cleaning their surface.

The advert’s voiceover captures the product’s promise with confident simplicity: “Is your black fading away? Back to black with Dylon detergent and renew your dark colored clothes. Wash after wash with 30 days of freshness. New? No. Washed with Dylon detergent,” a fitting tagline for a product designed to make old favorites feel new again.

The song playing in the advert is “I Feel Love” by Donna Summer.

🎵Advert Song Details

Song Title: I Feel Love
Artist: Donna Summer
Release Year: 1977
Album: I Remember Yesterday

I Feel Love by Donna Summer is available for purchase on Amazon as MP3 ($1.29) and for unlimited streaming.