Samsung teams up with Doechii for a playful new campaign celebrating the launch of the Galaxy S25 Edge.
The commercial opens with the “Anxiety” artist her Galaxy S25 Edge in hand, checking her events scheduled for the day, which include rehearsal, photo shoot, a recording session and many more. However, she decides to take a light day by the pool, joined by her favorite alligator, Coconut, who fans will recognize from the iconic cover of her acclaimed mixtape “Alligator Bites Never Heal”. Together, the duo highlights the sleek new phone’s standout feature: a powerful 200MP main camera. The spot also offers a glimpse into how the Galaxy S25 Edge fits effortlessly into everyday life, all set to the beat of Doechii’s 2024 single, “Boiled Peanuts.”
“With this partnership, I want to inspire people to embrace creativity, have fun, and try something new,” said Doechii. “Your voice is valid, and it’s something to lean into.”
Announced earlier this month, the Galaxy S25 Edge builds on Samsung’s flagship S25 lineup with a slimmer, lighter, and ultra-durable design. It sports a titanium frame, vivid OLED display, and dual camera setup, a 200MP main sensor, and a 12MP ultra-wide. Inside, it’s powered by the Snapdragon 8 Elite for Galaxy chip, 12GB of RAM, and storage options up to 512GB. Like its siblings in the S25 family, the Edge also features Samsung’s latest Galaxy AI technology.
