Lincoln spotlights the Lincoln Embrace feature in its latest commercial for the all-new 2025 Navigator SUV. The ad showcases how the vehicle greets you with a sophisticated light choreography and an illuminated welcome mat as you approach, setting the tone for a luxury experience.
The scene follows two friends walking toward the new Navigator, casually debating who really invented the mic drop. As they admire the SUV, one of them declares, “This is a mic drop moment right here,” then launches into a confident rap:
“They don’t know the pain,
they just see the smile.
Years of grinding.
Every step was wild.
I had to build my throne from the dirt.
It’s mine.
No, I’m standing at the top.
Every star aligned.”
His friend, clearly impressed, responds, “I’m not gonna lie. That three-pointer you hit on them at the end was crazy, bro.”
To which the rapper replies coolly, “It’s good to be an original.”
The commercial highlights the 2025 Lincoln Navigator’s luxurious design, featuring seating for up to eight, wellness-centered details, innovative technology, and a striking 48-inch panoramic display.
Starting at $99,995, the new Navigator is crafted for those who value both individuality and sophistication.
