JD Williams has launched its Spring/Summer campaign, which aims to redefine the dress code this summer in bold styles made to be seen.
The latest spot features a diverse cast of women sporting pieces from the brand-new collection for an evening gathering at a stylish restaurant. The lady entering the venue to join them steals the spotlight thanks to her yellow Crepe Maxy Beach Dress. Her friends stand up and greet her as they are getting ready to enjoy dinner together.
The advert, set to the track of Groove Armada’s “I See You Baby”, ends with the tagline “We See You” flashing across the screen.
The collection includes a Rayon Crepe Maxy Beach Dress, a Pure Cotton Textured Relaxed Long Sleeve Shirt, Striped Linen Mix Cropped Wide Leg Culottes, a halter neck top in a gorgeous new print, paired with wide leg linen trousers and sandals, a Border Print Haltern Maxy Dress, Joanne Hope Ombre Pleated Dress, as well as a line-up of swimwear, included a non wired stripe bandeau bikini top, high waist stripe bikini brieg, Magisculpt medium control bandeau swimsuit, Magisculpt medium control Contour Me V Wire swimsuit, Wrap Over Ikat Print Swimsuit, and more.
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