The centerpiece of Liu Jo’s latest TV commercial is the reimagined Bottom Up, an iconic denim reborn as a refined blend of glamour, confidence, and modern femininity.
Seventeen years after its original debut, Liu Jo revisits the legacy of this signature piece, capturing its evolution and enduring allure. Through the evocative visuals of the Spring / Summer 2025 campaign, starring Holly Brown, the Bottom Up speaks for itself, celebrating its status as a timeless emblem of the brand’s fashion heritage.
Holly Brown is a professional fashion model represented by Next Management in London and affiliated with several international agencies, including Next Paris, Next Milan, Next Madrid, MIKAs Stockholm, and Chic Management in Sydney, which serves as her mother agency.
The song playing in the ad is titled “Only Liu” and was composed specifically for this spot by Eddie and Christian Colon, according to engage.it.
The Liu Jo products are available for purchase on Amazon. The selection includes a variety of items such as women’s clothing, accessories, eyewear, and footwear.
