Birra Raffo has dropped a new ad, produced by the global marketing agency McCann Worldgroup Italy, titled “Oh yes! The one with.”
“Raffo rough processing called by many the one with the yellow label, by some the one with the squat but very cute bottle by others. Ah yes! The one with the waves in relief after years and years of research and market analysis we called it rough processing because it is enriched with unrefined cereals. But you call it what you like, we adapt Raffo, the one with the yellow label the squat but very cute bottle. Yes, the one with the waves in relief. Definitely from Puglia,” the voiceover says in the 30-second spot.
Birra Raffo is a traditional Italian lager beer, enriched with unrefined cereals, that originates from Taranto, a coastal city in southern Italy. It has deep local roots and is known for being a symbol of pride for the region of Puglia. It’s commonly seen as a “beer of the people,” offering simplicity and refreshment.
According to the brand, the soundtrack music playing in the commercial is provided by Quiet Please.
