“What does it mean to be Volkswagen?” – this provoking question serves as the central theme of the latest commercial released by the renowned German automobile manufacturer.
The 60-second spot shows the emotional connection between individuals and their driving experiences, moments of happiness, tears of sadness, important moments in everyone’s life.
The answer to the above question is given while suggestive images, showing the importance of cars in everyone’s life, run on the screen.
“It means that we are not just building cars, we are building relationships. We build cars for the road of life and its potholes. We design around the one thing that never changes. The people. Because we believe that every car we create should enhance the life of everyone who drives it. Then and only then, we put our name on it.” text appears on-screen at various moments throughout the commercial, delivering the answer.
The song playing in the commercial is “Under Pressure” by the British rock band Queen and singer David Bowie, released in October 1981.
