Nonprofit organization Visit California showcases California as “the ultimate playground” in its latest commercial, encouraging audiences to plan their next adventure in the Golden State.
The 60-second ad features a diverse cast of travelers embarking on road trips across California, experiencing everything from thrilling theme parks and misty Northern California redwood forests to breathtaking mountains and sun-soaked Southern California beaches. Families and friends are seen enjoying a variety of activities, all set to the 1970 hit “Up Around the Bend” by Creedence Clearwater Revival.
The commercial concludes with the voiceover inviting viewers to start planning their road trip at VisitCalifornia.com.
The website provides detailed travel information, including must-visit destinations, things to do based on interests, trip inspiration, and helpful planning tools like a Road Trip Finder, curated itineraries, and “My California Trip,” an experimental tool designed to help travelers plan the perfect road trip for them.
