Samsung showcases the power of its Galaxy S25 Ultra in a new ad campaign that premiered during the Oscars, celebrating stunt performers and highlighting how Samsung’s AI features, like Audio Eraser and Now Brief, can enhance everyday life.
One of the commercials features a stunt scene, where a woman leaps from a skyscraper, filmed from multiple angles. As an ice cream truck passes by, it disrupts the moment with unwanted background noise. However, a man filming from the ground with the Galaxy S25 Ultra effortlessly removes the distraction using the Audio Eraser feature.
The ad ends with the on-screen tagline “Drop the noise with Audio Eraser. Galaxy S25 Ultra.”
With Audio Eraser, users can isolate and adjust specific sound categories, such as voices, music, wind, nature, crowd noise, and more, ensuring crystal-clear audio.
The second commercial, showing two actors in a fight, highlights Now Brief, an AI-powered feature that provides smart reminders, alerting users about traffic delays, upcoming appointments, or important wellness updates.
For this campaign, Samsung collaborated with stunt coordinator, director, and stunt performer Chris Denison, emphasizing the brand’s commitment to innovation and cinematic storytelling.
