Clorox has brought together 46 participants and measured their brainwaves during a series of experiments for its “Good vs. Good” campaign. The surprising conclusion was that cleaning with Clorox delivers a greater sense of satisfaction than several other widely recognized feel-good activities.
The brand has released a commercial sharing the results of the experiment. According to Clorox, while petting puppies feels great, it turns out that cleaning a toilet actually felt even better for some of the participants. In fact, this seemingly mundane task outperformed experiences like getting a massage, cleaning a sink, playing video games, cleaning the counter, and even getting a manicure.
As the advertisement wraps up, the voiceover delivers the tagline, “Rethink what makes you feel good.”
Clorox offering includes a variety of products, from everyday household cleaners and cleaning tools to advanced sanitizing products, all trusted solutions to help people handle any mess.
