Volkswagen UK’s latest advertisement for the ID.7 Tourer highlights the car’s spacious, luxurious interior and impressive 424-mile range.
The 30-second spot follows a family of four on a road trip to Amsterdam. While the mother enjoys the comfort of the journey, she faces an all-too-familiar challenge: her daughter, seated behind her, keeps kicking her seat. The voiceover says, “Amsterdam is a really long way to drive for a holiday. Like, a really looong way. So why not travel in an electric car that makes up to 424 miles more luxurious?” The ad showcases how the mother can enjoy the ride in peace, with no disruptions from the kicks, thanks to the ample space in the ID.7 Tourer.
The car’s features include massaging seats, ergoactive premium seating with auto air conditioning, and a panoramic sunroof with “Smart Glass” technology that can be electrically dimmed. The ID.7 Tourer also boasts a standard augmented reality head-up display, projecting key digital information onto the windshield for easier access. With a 15-inch screen, the vehicle offers customizable settings for functions, favorites, and applications, ensuring a seamless user experience. Additionally, the innovative IQ.LIGHT matrix technology allows for permanent high beams without blinding other drivers, and a sleek light strip runs between the LED matrix headlights and the iconic Volkswagen logo, adding to the car’s elegant design.
According to Volkswagen, the all-electric ID.7 Tourer, which was named Best Electric Estate at the 2025 What Car? Awards, sets new standards in comfort and functionality, making it an ideal choice for long road trips.
