Pandora embraces the transformative power of love in all its forms with its “Be Love” campaign, encouraging audiences to reflect on the many ways love shapes our lives. The campaign stars Oscar-nominated actress Winona Ryder alongside a cast of renowned models.
The commercial unites Winona Ryder with models Vittoria Ceretti, Iman, Mica Arganaraz, Karen Elson, Elisabetta Dessy, and He Cong, all adorned in stunning pieces from Pandora’s Be Love and Essence collections. Featured jewelry includes the customizable BE LOVE heart charm, engraveable with special dates, drawings, or initials, a silver bracelet decorated with Pandora’s signature charms, including a zodiac-inspired pendant, and the ESSENCE organically shaped heart ring.
“Be the one thing that can change everything. Be bold! Be authentic! Be brilliant! Be the unexpected! The beauty. An open heart. A first step. Comfort. A force. Be true! Be nurturing! Be open-minded! Be understanding! Be connected to what matters. Selfless. Be Limitless! Be the laughter! In a world where you can be anything, be love,” the seven ladies say throughout the 60-second advertisement.
Continuing its commitment to meaningful change, Pandora has once again partnered with UNICEF, introducing the UNICEF Charm as a tribute to the strength and resilience of womanhood. Through this partnership, Pandora and UNICEF work together to provide education and opportunities for young girls, empowering them to create a brighter future and inspiring others to take action.
