Magnum is promoting its Magnum Classic ice cream through a new commercial, part of a campaign that marks the launch of tubs made from recycled plastic packaging.
In the playful ad, a woman sits on her living room sofa and opens a Magnum ice cream. When the chocolate coating cracks as she takes a bite, her cat, which had been purring beside her, leaps into the air.
“Nothing cracks like Magnum,” a voiceover says at the end of the 20-second spot, which is set to “The Grand Duel” by Argentine composer Luis Enriquez Bacalov.
The brand emphasizes the combination of thick, cracking chocolate with velvety smooth vanilla ice cream, perfectly balanced with sophistication. From the initial crack to the last melting bite, each Magnum invites indulgence.
Available in Mini & Tub sizes, Magnum is perfect for sharing special moments or enjoying alone.
Through this campaign, the brand aims to address the global environmental impact of plastic and encourages all pleasure seekers to indulge in what brings them joy, while being mindful of responsibility.
