Lincoln has launched a new commercial to promote its upcoming Spring Sales Event, blending elegance with the vibrancy of the season.
The ad follows a woman and her partner driving to a spring gathering in their Lincoln. As they cruise down the road, accompanied by Johnny Thunder’s hit song “I’m Alive”, a magical transformation begins – spring flowers gradually appear on their clothing, eventually adorning their outfits from head to toe. Upon arriving at their destination, the woman steps out of the car, revealing a stunning white dress and high heels beautifully embellished with colorful spring blooms.
During Lincoln’s 2025 Spring Sales Event, customers can take advantage of special offers on models like the Navigator, Aviator, Nautilus, and Corsair. The event also features Lincoln’s Build & Price tool, allowing buyers to customize their ideal vehicle and explore it in a 360-degree virtual tour. Additionally, a payment estimator is available to help customers calculate their monthly financing costs with ease.
