Amazon has entered 2025 with a fresh wave of advertisements that cleverly blend humor with practicality, spotlighting its healthcare services – Amazon Pharmacy and Amazon One Medical.
One of the standout commercials features a relatable scenario: a man sprawled on the floor, clutching his back in pain after suffering from what the voiceover humorously dubs a “classic got-up-too-fast-after-tying-your-shoes back injury”, not to be confused, he adds, with the “you-threw-your-back-out-sneezing” injury. Fortunately, he has his phone within reach, enabling him to quickly connect with an Amazon One Medical provider for help.
The ad underscores the seamless integration of Amazon’s healthcare services by noting that if a prescription is required, he can have it delivered directly to his home via Amazon Pharmacy. The voiceover adds a playful twist: “Of course, you have to get to the door.”
The commercial wraps up with the tagline: “Healthcare just got less painful.”
Amazon One Medical offers a forward-thinking solution for healthcare access, allowing members to receive care on their schedule. With a One Medical membership, users can book in-office appointments at nearby location and have access 24/7 virtual care at no additional cost through the One Medical app.
For those who don’t require ongoing care, the Pay-per-visit option allows Amazon customers to request one-time virtual visits for over 30 common conditions. While Pay-per-visit services require an upfront, out-of-pocket fee, they are eligible for FSA/HSA reimbursement.
