Apple Watch Series 10 Quitter’s Day Commercial Song – Quit Quitting

Apple Watch Series 10 Quitter's Day Commercial - Feat. Running Girl

Apple is motivating users to stick to their New Year’s resolutions with its new commercial for the Apple Watch Series 10, titled “Quit Quitting.” The campaign highlights the watch as “Motivation on your wrist,” showcasing how it can help people stay on track, even beyond the unofficial “Quitter’s Day” – the second Friday of January, when most resolutions are abandoned.

The 30-second ad opens with a voiceover stating the common struggle: “Most people quit their New Year’s resolution by the second Friday in January. It’s called Quitter’s Day.” The narrator then challenges viewers with thought-provoking questions: “But what if we didn’t quit right after starting? Or ‘cause it’s raining or something? What if we had some extra motivation?”

As the narration unfolds, a woman is shown braving her morning runs in various weather conditions. The Apple Watch on her wrist acts as her personal coach, providing timely notifications when she’s behind her target pace, celebrating her milestones, and offering motivation to keep moving forward.

The ad closes with a call to action: “What if a little bit of help on our wrists could help us quit, quitting?” The powerful message is underscored by Special Interest’s track “Follow Me.”

The Apple Watch Series 10 represents a significant leap forward for Apple Watch. It features Apple’s largest and most advanced display yet – a wide-angle OLED screen that is brighter when viewed from an angle and capable of displaying more information at once, and it is also the thinnest Apple Watch ever, combining style and functionality.

Designed as the ultimate fitness companion, the watch motivates users to stay active, tracks workouts, and provides detailed performance metrics.
Available starting at $399 or $33.25/month for 12 months, the Series 10 is offered in three polished titanium finishes. These finishes, crafted from aerospace-grade titanium, are as durable as they are elegant, with a mirror-like shine.

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