Uber Eats Idris Elba Commercial – Glory, No. Groceries, Yes

Idris Elba takes action against his fruit fly foes in the latest Uber Eats commercial.

“You, Lads, must be lost, strutting into the lion’s den, taking a bite of what’s his. But you forgot lions bite back, stalk, hunt, trap. Because on this kitchen island, I am Alpha,” the Hollywood actor says in voiceover as he discovers his kitchen under attack by fruit flies.

He then opens the Uber Eats app and orders the items he needs for a trap, including peach slices, wine and cling wrap. Once the trap is ready, he lets out a triumphant shout of “Alpha,” leaning back with clenched fists, which makes his wife, who enters the kitchen, wonder what he is doing. “What are you doing?” he asks her back, visibly disturbed by the interruption.

“Glory, No. Groceries, Yes” an onscreen line reads at the end of the commercial, which aims to highlight thus that consumers can get almost, almost anything they need for any situation on Uber Eats.

The spot is the latest installment in the brand’s “Get almost, almost anything” campaign, via Special and supporting agency village Essence Mediacom, Hello Social and H/Commerce, which includes several other ads, each concentrating on specific niches and wordplay, such as “Apes, Grapes,” “Laser, Razor,” “Bees, VBs,” “Cabaret, Cabernet,” “A.I., Rib Eye,” “Evil Spirits, Spirits,” “Muay Thai, Pad Thai,” “Nans, Naans,” “Carolers, Carrots,” “Yeti, Spaghetti,” and more.

Elba is not the only celebrity promoting Uber Eats. Earlier this year, the delivery service also released ads starring Tom Felton, who orders magic through Uber Eats and gets a magic wand which accidentally makes one of his neighbors vanish, Bridgerton’s Irish actress Nicola Coughlan, who orders “Period Romance” and finds herself living with a regency gentleman, and Robert De Niro and Asa Butterfield who become best friends in a humorous spot that promotes the Uber One membership, which offers upgrades such as top-rated drivers on rides, premium support, $0 Delivery Fees on eligible orders, and member-only offers, promotions and perks.