Screwfix’s newest TV advert encourages viewers to utilize the app for quicker Click & Collect service. Developed by agency Five by Five, the ad showcases tradespeople ordering sanitary silicone as they drive through the city before heading to Screwfix for pickup. Upon reaching the parking lot, the tradespeople dance their way to the store, even encountering popular influencer Spudman along the route, a playful nod to content shared on both Spudman and Screwfix’s social media channels.
Matthew Wilder’s 1983 hit “Break My Stride” serves as the soundtrack, previously featured in Screwfix’s Sprint campaign, marking the brand’s initial venture into influencer marketing.
This new campaign, which highlights the efficiency of Screwfix’s one-minute Click & Collect service through app check-ins, airs across various platforms including TV, VOD, radio, press, social media, YouTube, and display advertising.