NHTSA Hot Car Deaths Stop. Look. Lock Skyler Commercial

NHTSA Hot Car Deaths Stop. Look. Lock Commercial Girl

The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) is emphasizing the importance of preventing child heatstroke tragedies with their new initiative, “Stop. Look. Lock.” On National Heatstroke Prevention Day, they’re launching this campaign to raise awareness about the dangers of leaving children unattended in hot cars.

One of the commercials released so far features Skyler, a young girl who accidentally locks herself inside the family car while her dad is occupied in the garage. Thankfully, he quickly discovers her and brings her to safety. However, not all situations end positively, with some resulting in tragic fatalities.

As the film ends, the voiceiver reminds viewers that “cars get hot fast and kids can be at risk “and an onscreen line informs that “1 in 4 Hot Car Deaths happen when kids get into cars and can’t get out”.

“Before you leave the car, always stop, look, lock,” the narrator adds.

The NHTSA stresses the importance of vigilance and immediate action by calling 911 if a child is spotted alone in a hot car. Temperatures inside vehicles can soar rapidly, posing lethal risks to unattended children. In 2023 alone, twenty-nine children lost their lives due to vehicular heatstroke.

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