Kendall Jenner steps into the spotlight as the fresh face of Tommy Hilfiger’s Spring/Summer 2024 Campaign, which aims to refresh the “Classic American Cool” aesthetic.
In her debut commercial for the brand, Jenner is joined by five of her close friends, including musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson, and long-time friend Hannah Logan, as they immerse themselves in the vibrant essence of Los Angeles.
Set against the backdrop of LA’s sunny skies, the spot captures the quintessential spring lifestyle through an unmistakably American lens of red, white, and blue. Adorned in timeless Tommy classics such as pin-striped button-downs, iconic LBD shirt dresses, and signature red polo shirts bearing the brand’s emblem, Kendall and her companions exude the timeless charm and joy of Tommy Hilfiger’s latest collection, whose color palette remains true to the brand’s iconic red, white, and blue hues, with added versatility through wearable khakis and neutrals, including sports shirts, everyday trenches, jackets, and logo-adorned sweaters.
Serving as soundtrack is the 2021 single “That Life” by New Zealand band Unknown Mortal Orchestra, sourced from their fifth studio album, “V.”
Tommy Hilfiger himself expressed admiration for Kendall Jenner, stating, “I’ve known Kendall and her family for years, and it has been remarkable to witness her ascent in the fashion world.” He continued, “Kendall epitomizes the essence of familial friendships, exuding optimism and warmth not just in her style but also in her interpersonal connections. It’s this spirited demeanor that continually motivates me to deliver timeless American style for the next generation.”
