In a new commercial for Pfizer’s migraine medication Nurtec ODT, Lady Gaga shares her journey to finding relief from migraines with the drug.
The 30-second spot showcases the multi-talented singer, songwriter, and actor behind the scenes, capturing images of actual Nurtec patients instead of herself.
“Nothing dims my light like a migraine,” she says in the opening of the advertisement, as she’s surrounded by a glam team backstage at a photoshoot. She then walks to the set and picks up a camera, revealing that the shoot isn’t for her, but rather for a group of her fellow “actual Nurtec ODT patients.
The voiceover introduces Nurtec ODT as “the only migraine medication that helps treat and prevent all in one”.
“To those with migraine, I see you,” Lady Gaga says, before turning the camera towards each patient and declaring, “It’s time we all shine.”
The commercial features Lady Gaga’s 2011 hit single “Edge of Glory” as the soundtrack and was produced in collaboration with renowned fashion photographers Inez van Lamsweerde and Vinoodh Matadin, known as Inez & Vinoodh.
