The children take over the attributes of the parents in the most recent advertisement for Norauto France.
Titled “Actions for tomorrow”, the 60-second spot showcases a varied group of children engaging in activities typically associated with adults: commuting to work, delivering food, enjoying breakfast, recycling, and driving cars.
“By adopting good habits today, we are already thinking about the motorists of tomorrow.” onscreen lines read at the end of the spot.
“At Norauto, we are convinced that to improve the automobile, we must support motorists. This is why we have made strong commitments to reduce our carbon footprint, our energy consumption and our use of plastic.” the European company that focuses on car maintenance says.
The song featured in the spot is a cover of “I Can See Clearly Now”, originally composed and performed by the American singer-songwriter Johnny Nash. It served as the lead single from his album of the same name, released 1972.
Norauto is a major retailer specializing in automotive parts, accessories, and services. Founded in France in 1970, Norauto operates a network of stores primarily in Europe, offering a wide range of products for cars, motorcycles, and bicycles. They provide services such as maintenance, repairs, and fitting of automotive components.
