Citroën has unveiled its latest fully electric professional range through “Loved by Pros for 100 Years,” an advertising campaign developed in collaboration with BETC.

The campaign’s focal point is a commercial featuring a man gracefully ice skating alongside his Citroën vehicle, accompanied by Joe Cocker’s iconic song “Up Where We Belong”. The mesmerizing ice ballet unfolds with two other professionals gracefully gliding alongside their respective vehicles, serving as a vivid and joyful metaphor for the sense of satisfaction professionals experience when driving their Citroën vehicles, as described by the automaker. The campaign is being aired on television and across major media platforms.

The closing moments of the 60-second advertisement feature onscreen text reading, “Loved by Pros for 100 years. Now fully electric,” highlighting the brand’s enduring legacy and its transition toward fully electric mobility solutions.

The commercial also showcases the new ë-Jumper, equipped with an innovative 100% electric powertrain that sets a new standard in power and range within its segment.

Citroën has confirmed that its latest van range, comprising the Berlingo Van, Dispatch, and Relay models, is now available for ordering, with customer deliveries set to commence in the Spring.