Zalando, one of Europe’s leading online retailers, has unveiled its Spring/Summer 2024 campaign titled “A Taste of You,” championing individuality and self-expression. The campaign features a diverse cast including model and musician Gabbriette, model and TikTok sensation Alex Consani, crocheter and musician Henri Purnell, Real Madrid footballer Eduardo Camavinga, and multi-instrumentalist CKtrl, each sharing their unique tastes and passions.
Set against the backdrop of Sammy Davis Jr.’s 1968 hit “I’ve Gotta Be Me,” the campaign film captures moments of authenticity and creativity. Gabbriette, known for her role as the lead vocalist of punk rock band Nasty Cherry, showcases her baking skills, unveiling a grand birthday cake. Alex Consani, recognized as the youngest transgender model at age 12, basks in the sunlight atop a mound of sand by the roadside. Henri Purnell is seen immersed in crocheting, while British multi-instrumentalist and producer CKtrl serenades with the saxophone, and Camavinga engages in a friendly game with companions.
The tagline “A Taste of You” punctuates the commercial, encapsulating the essence of the campaign.
Zalando has a history of promoting self-expression, encouraging individuals to embrace their true selves without hesitation. Alongside its extensive collection of sportswear, equipment, and designer labels, Zalando offers free delivery and returns, bringing the latest fashion trends from renowned international brands to its customers’ doorsteps. Additionally, the retailer features beauty products from iconic industry names and forward-thinking contemporary brands, further enriching its diverse offerings.
