Sonnet Insurance, an entirely online provider of home and auto insurance, introduces its services through a fresh marketing initiative titled “Adulting Made Simple.”
In collaboration with Ontario-based agency Mackie Biernacki, this campaign seeks to shed light on the challenges faced by adults in their everyday lives, through several ads that feature individuals overwhelmed by various responsibilities.
One of them shows two women, Paula and Lynn, who, as described by Sonnet’s spokesperson, have encountered particularly challenging adulting moments. Their current state – heads resting wearily on the dining table – is attributed to the early morning rush to secure a spot on a daycare waiting list. “It’s like we’re already late. We don’t have a kid yet,” laments Paula.
In response, the Sonnet spokesperson reassures her that she can still “adult like a boss” by choosing Sonnet for insurance. With the convenience of online purchasing, she can obtain the necessary coverage in just a few minutes. Additionally, by bundling home and auto policies, she can save up to 20%.
Sonnet assures customers that they can tackle adulthood effortlessly through its online platform, where they can find bundled coverage and preferred rates tailored for university and college graduates.