Samsung urges people to step into the next era of home entertainment with Samsung’s Neo QLED 8K, its groundbreaking leap in AI TV technology.
The South Korean tech giant has released a new ad for this smart TV and highlights how it upscales every moment. The spot begins with a couple in their living room, watching a football game on their new TV. However, they soon find themselves in the middle of the field as Live Sports are upscaled with AI Motion Enhancer Pro. As the video continues, it shows how fitness is upscaled with Workout Tracker and 8K AI Upscaling Pro, and movies and shows upscaled with Active Voice Amplifier Pro and 8K AI Upscaling Pro.
“Upscale Every Moment” an onscreen line reads at the end of the 30-second commercial, followed by the tagline “A New Era of Samsung AI TV”.
The soundtrack music is the 2022 single “Cherrybelt” by Absent Chronicles.
According to Samsung, the Neo QLED 8K takes picture and sound quality to a whole new level with new NQ8 AI Gen3 Processor. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor.
Samsung has partnered with gaming accessory provider Performance Designed Products (PDP) to develop the first “Designed for Samsung Gaming Hub” controller, set to be launched at CES 2024. PDP’s new wireless controller includes a built-in, rechargeable battery that provides up to 40 hours of playtime per charge, a 30-foot low-latency Bluetooth wireless connection, a Samsung Gaming Hub home button capable of launching Gaming Hub, an easy-to-use TV volume control button and more.