Magnum makes the final call for the Magnum Pleasure Express, urging customers to try the new Magnum Euphoria Pink Lemonade or transport themselves to Magnum Chill Blueberry Cookie.
The most recent advertisement, launched with the hashtag #WhereverPleasureTakesYou, depicts a woman boarding the pleasure train and enjoying an Magnum Euphoria Pink Lemonade ice cream.
Magnum is an ice cream brand and the eponymous product of the company, and was initially created and manufactured by Frisko in Aarhus, Denmark, which is a subsidiary of the British multinational corporation Unilever.
“Magnum Euphoria Pink Lemonade takes you into a fantasy world full of optimism and enthusiasm, while Magnum Chill Blueberry Cookie promises enjoyable relaxation and moments of pause” the ice cream brand articulates on its webpage
The song playing in the Magnum 2024 commercial is a rendition of “The Passenger” originally performed by Iggy Pop.
The commercial concludes with the onscreen text displaying “WHEREVER PLEASURE TAKES YOU”.