GEICO has unveiled a fresh advertisement highlighting its insurance offerings.
The ad centers on the idea that GEICO makes insurance as easy as reinventing yourself after a haircut and features a young woman who boldly cuts her own hair, opting for bangs. While strolling near a basketball court, she catches the attention of one of the kids playing. It’s revealed she’s actually Ms. J, a third-grade teacher. “I’ve got bangs now!” she proudly declares after snagging the basketball. When a boy mentions his recent haircut, she casually responds with “Neat” before joining their game, surprising them with her unorthodox basketball style.
As the commercial concludes, the voiceover emphasizes GEICO’s 24/7 claims support, making it effortlessly convenient.
The soundtrack for the ad is “Hello Hello Hello” by Remi Wolf, an American singer-songwriter, from her 2020 EP “I’m Allergic To Dogs!”.